Conceptualizing and executing promotion schemes to increase the brand visibility. Formulating strategies & presenting to clients for business opportunities. Conceptualizing & guiding new TV Commercials, Print Ads for magazines, radio Ads for foreign markets. Preparing management level reporting on the brand’s performance, needs and forecasts. Managing development of all creative materials for brand to assure correct presentation of the brand’s trade dress and accurate and effective communication of the brand’s positioning, features and benefits. Monitoring monthly new product launch results and recommending action for addressing any forecasted variances to volume budget. Other management skills like Negotiation skills, Problem solving, spin model of selling etc